Colours of Hope Trades Treats for Charity

While the foundation of every charity organisation is built on goodwill and noble intentions, it is ultimately funding that turns these virtuous aspirations into tangible contributions.

Colours of Hope is a humanitarian aid agency that was started by twin sisters Sa’uda and Kaashifa Asmal, who run divisions of Madrasah Ummul Hasanaat (Islamic tuition institution) in Newcastle and Johannesburg. What began as a yearly distribution of Quraans for the needy in 2009, swiftly developed into a fully-fledged philanthropic establishment.

The NPO responds to the needs of the less fortunate and tries to make a difference spiritually, morally, financially and physically. “It is our mission to make life a little better for those in need by doing the best we can, turning hope into reality,” they say.

Most recently, Colours of Hope held a bake sale to collect funds that will serve their many charitable initiatives. These projects run concurrently throughout the year and include: #MyRohingya, the Gaza Water Project, Gift-a-Quraan, Syria Medi-Campaign, Project Palestine and the Colours of Hope Baby Project.

After two weeks of planning and advertising, the fundraiser took place on Saturday, 2 March 2019, at Solly’s Corner (a takeaway café) in Fordsburg, Johannesburg. Service time was between 10:30 am and 3:30 pm, where patrons and passersby purchased delicious baked goods, sweets, savouries and confections, all in the name of charity.

The directors and volunteers of Colours of Hope organisation put in time and effort to ensure the success of the campaign and were able to raise R13 000. Other kind sponsors included Upper Crust Bakery in Lenasia, volunteer Fatima Abraham and Nasima Nalla of the Crosby Ladies Forum.

The proceeds will be used to advance the organisation’s many running projects, as and when needed. These include the Colours of Hope Baby Project, which provide hampers to underprivileged South African mothers-to-be, as well as the establishment of a water well at Yarmouk Primary school in Gaza City.

The #MyRohingya campaign sees Colours of Hope partner with fellow NPO, Lonely Orphans in Bangladesh, whereby sponsors can donate as little as R50 monthly for a year, to feed a family with a supply of rice, lentils, oil and spices.

The Asmal sisters inspire us as they positively impact desolate communities from South Africa to the Middle East. Colours of Hope demonstrate that everything great starts small. 

To assist or donate, please contact Sa’uda Asmal (CEO) or Kaashifa Asmal/Jamal (Chairperson) on 082 886 4604/079 498 3479 or email info@coloursofhope.org.za